As a marketing stunt, Duracell created a bus shelter up in chilly Montreal that would heat up, but only if the people in the shelter were holding hands.
Maybe I'm just a curmudgeon, but I would find it a bit annoying if I had to remove my gloves in the freezing weather to get the heater to work... and then stand there, arms spread apart. Plus, what if you really didn't want to be touching whomever had stumbled into the shelter with you? And what if you were there alone?
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